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Tiffany Features Gay Couple In Engagement Ad (PHOTO)

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01.10.15 | 5:13 pm
Tiffany and Co shop in Parizska Street in Prague, Czech Republic on May 23, 2012. Parizska Street in Prague is one of the most expensive shopping streets in the city with the high end brands such as Dior and others. ... Tiffany and Co shop in Parizska Street in Prague, Czech Republic on May 23, 2012. Parizska Street in Prague is one of the most expensive shopping streets in the city with the high end brands such as Dior and others. Photo/Krystof Kriz (CTK via AP Images) MORE LESS

Tiffany & Co. is featuring a gay couple in an engagement ad campaign for the first time, Elle Magazine reported on Friday.

The “Will You” ad will feature a New York gay couple, along with six other couples, according to CNN.

“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” Linda Buckley, a Tiffany & Co. vice president said in a statement to ELLE.com. “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”