The DNC is developing a micro-level strategy to take down President Donald Trump this election cycle, focusing on highlighting people’s friends and neighbors airing their discontent with the President’s policy in targeted ads.
According to NBC News, the strategy is a reaction to the perceived mistakes of the Hillary Clinton campaign, which the DNC thinks spent too much time on Trump’s personality. This campaign would highlight his policies and how they’ve hurt people on the local level.
The DNC has compiled a massive archive of local news stories to highlight communities and individuals who have been directly hurt by Trump policies.
