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Its such a bizarre thing. Elon Musk has owned Twitter for roughly three weeks and as of this morning the site seems to be limping forward, with widespread but inconsistent outages, because the inner functioning of the company has essentially imploded. Or rather Musk blew it up. Pretty much on a whim. Musk had already fired roughly half of the company’s workforce and at least temporarily scared off many of its corporate advertisers. Earlier this week he issued the remaining staff an ultimatum in which they had to choose between becoming truly ”hardcore,” working longer hours and weekends, or taking a small severance and leaving.
Apparently an unexpectedly large number chose to do the latter. Last night hundreds, perhaps more than a thousand of the remaining employees signed off for good, often with messages on Twitter itself, toasting their former workplace in a digital equivalent of a New Orleans funeral.