I don’t agree with TPM Reader PC on the inevitability of this. But I think he captures certain key dynamics of language and power.
I think it is important to view the “wokeness” field of battle as primarily and initially as a raw display of shifting power relationships.
In this light, the use of constantly changing norms of language is not a bug but an epiphenomenal feature.
In a sense, the whole rightwing fear and pushback against “wokeness” is a tacit acknowledgement that, actually, the culture war is already over and they lost.